After more than a year of development, fresh food e-commerce has become a fixed part of many people's lives, and daily food and ingredients have become accustomed to being purchased in fresh food e-commerce and delivered within 30 minutes. There is also the capital market that has also become a fixed link. All companies related to fresh food e-commerce in the capital market have received huge amounts of financing in the past year or two. For a time, fresh food e-commerce has become a mature outlet in the Internet circle. As a fresh food e-commerce product practitioner who is currently working in a fresh food e-commerce unicorn and handles tens of millions of GMV, I will spend a special topic to introduce you to a detailed analysis of the fresh food e-commerce and its products. Community group buying evolved from fresh e-commerce. First, the first acquaintance of fresh food e-commerce Before I start, I would like to ask you a question, do you know what it takes to be considered a fresh food e-commerce company?
Here is a minimalist definition of fresh food e-commerce. In my opinion, to be called a fresh food e-commerce company, at least three elements in the following table must be satisfied: Fresh food e-commerce 01: What is the most popular fresh food e-commerce recently? 2. Fresh food is not a pseudo track From the above definition, we can see that the field of fresh food e-commerce belongs to and belongs to the branch under the big track of e-commerce. Fresh food e-commerce 01: What is the most popular fresh food e-commerce recently? It can be seen that after so many years of development, the e-commerce industry has entered the third stage of specialized vertical e-commerce, and fresh food e-commerce is a new type of vertical e-commerce business. Since it belongs to the e-commerce Phone Number List track, the characteristics of fresh food e-commerce must also conform to the following two types of features of the e-commerce track: E-commerce is essentially a business that provides services to consumers;
The biggest demand for business solutions is to allow consumers to complete complex business activities anytime, anywhere. (Commercial activities include but are not limited to: selection, inquiry, negotiation, ordering, contracting (order), payment, status tracking). Through the characteristics here, I don’t know if you have found that any kind of sales business must have an important premise in order to be e-commerce: “If this category can become an e-commerce sales category, the products provided by this category must be standardized. ." Standardization here specifically refers to: Fresh food e-commerce 01: What is the most popular fresh food e-commerce recently? Let me give you a simple example to understand. If you buy a 330ml bottle of Coke in an e-commerce business, if you find that the Coke you received is 328ml or 327ml, I believe that you will definitely not consume this bottle of Coke normally. It will be considered that it is different from the advertised and will ask for a return.