Whoever is hot is looking for who, and find a layman to test an unfamiliar display product - a sample pot. When Li Jiaqi promoted the non-stick pan, he followed the style of his personal demonstration in the lipstick industry. buy it buy it buy it! - and then we see the eggs clinging to the nonstick pan. Some netizens ridiculed that working overtime is so hard, frying two poached eggs + ham sausage to nourish the body in advance will not cause the live broadcast to overturn. After the car overturned, the brand responded that there was no problem with the product, mainly because the live broadcast assistant couldn't cook. The mood of the manufacturer can also be understood. After all, Li Jiaqi’s price is not low, and the manufacturer has expectations for Li Jiaqi’s ability to Bulk SMS Service bring goods, but who would have thought that this whole is a gorgeous negative marketing, sales are unpredictable, and word of mouth is also not good. Got screwed up. Judging from Li Jiaqi's live broadcast of the rollover accident, in fact, he has no boundary awareness of his own personal setting. In the face of short-term profit demands, Li Jiaqi did not maintain restraint on the category, but gave up the basic principles of his sales - trust value and professional value. Li Jiaqi did not clarify the boundary between KOL and celebrity endorsement From a marketing point of view, Li Jiaqi can be regarded as an Internet celebrity KOL who has established a professional personality in a certain vertical field. Li Jiaqi does not distinguish the difference between KOL and celebrities. The so-called KOL is an opinion leader in a certain field. For example, Wang Ziru is a KOL in the field of digital electronic products, and Li Jiaqi is a KOL in the beauty industry. Wang Ziru's core evaluation products are mainly mobile phones, but Wang Ziru can expand the category to notebook evaluation, digital camera evaluation, VR\AR evaluation and various smart hardware evaluations. Digital hardware products are a company.