The first experience significantly increases the USA Phone Number List likelihood of purchasing a particular brand. This principle is called 'imprinting'. In this article, I'll explain what this term means, what the benefits of imprinting are, and how you can use it to create brand equity. When presented with packaged products in a new shopping environment, do consumers tend to USA Phone Number List keep buying the first brand they try? Researchers tried to gain insight into this during a test market situation. For 18 weeks, a group of consumers was asked to buy bread, crisps, and toilet paper every week. It turned out that buying a brand in the first week has a major impact on subsequent USA Phone Number List purchases.
It was the beginning of winter in the year 2003. Above USA Phone Number List the Russian tundra floats a man in a hang glider, suspended in a harness. Behind him flies a small flock of Siberian cranes. They were well on their way in their migration from the Arctic Circle to the Caspian Sea, but they needed urgent help. The birds had been bred in captivity and had no idea the USA Phone Number List how to get to their winter feeding area. The Italian aviator Angelo d'Arrigo showed them the way. How could the cranes follow him? Thanks to the principles of 'imprinting', which had been applied by scientists in the USA Phone Number List breeding center of the cranes.
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