Editor's Guide: The author of this article starts from the development of China's online music, and systematically analyzes the online music industry from the market competition pattern and the portraits of music users and musicians. Awareness of online buy email list music. Summary The period of high user growth is over, and the payment habits continue to increase In October 2020, the monthly active users of online music in China exceeded 620 million, and the number of downloads of online music apps by users was less than 40 million times.
The period of rapid growth of online music has passed, and it has entered the stage of stock competition. With the development of users' content payment habits, buy email list online music paying users continue to grow. In October 2020, online music paying users exceeded 70 million. Pay-to-listen songs are generally accepted by users. Young users are more willing to pay, and paid income has become online music. An important source of income for the platform. The oligopolistic market is formed.
And the competition pattern is stable China's online music has entered an oligarchic era. Tencent Music's revenue in the first three buy email list quarters reached 20.8 billion yuan, and its latest market value exceeded 180 billion yuan, making it the largest online music platform in China. It owns strong online music platforms such as QQ Music, Kugou Music and Kuwo Music. Tencent Music cross-shareholding horizontal alliance with global music streaming giant Spotify, stake in global music copyright giant Universal Music.