The Indexation Study of advertising agencies 2018 is the nineteenth edition of a global analysis that each year observes the main subjects of the advertising sector with the advertisers and brands for which they work.The study of agencies analyzes the "advertising investment managed" by the agencies, understanding as such the economic repercussion of the campaigns and advertising actions carried out by the agencies in the conventional media, in terms of the investment controlled by Indexation in values estimated as real.
Investment in conventional media (television, including both national and regional channels that broadcast free-to-air and pay television, newspapers, magazines, radio, Sundays, cinema, outdoor advertising and the Internet) controlled by Indexation is considered E-Mail-Datenbank kaufen in the study. and neither the investment in non-conventional media nor that corresponding to research, production, agency fees, nor other investment concepts related to advertising or commercial communication are included. Logically, the investment always refers to the national sphere, not counting that which is carried out in international media.
The fundamental basis of the study is the advertising investment figures controlled by Indexation, valued with the methodology and criteria used in the elaboration of the Indexation Study of Advertising Investment in Spain 2018, which handles the advertising data of 2017.The top 25 agencies that have collaborated in the study are listed in the attached table, ordered by their equivalent managed investment figure in 2017, according to the Indexation methodology.