In simple terms, SEO strategy is about providing the highest quality and relevance for searchers.
But there's an additional side to the SEO coin that's often not considered that is brand protection. A comprehensive approach to Search engine optimization for enterprises can ensure that searches that are related to your company's executives, your brand or products stay positive.
One of the main advantages of a well-designed SEO technique is it reveals your brand name to users throughout the buyer's journey. In the end, your business is an expert, reliable source for customers, regardless of the stage of their purchase funnel.
In reality, this commissioned study by Forrester Consulting found that customers who were sourced via SEO are more loyal, and active. In turn, they result in an increase in customers' lifetime value (CLV).
Are you looking for to implement an SEO advertising strategy to can dominate your industry or service? Let's get started!
The issue is SEO checklists for strategy
When it comes to search engines, we frequently confuse deliverables with strategies. However, lists of keywords or recommendations on the web page or audits of technical SEO do not constitute NOT examples of strategies for SEO. They are steps in a larger strategy. In fact, this confusion is also a reason that the majority of SEO strategies don't work.
That is, they're too dispersed and focused on distinct metrics at a low level rather than the larger overall picture.
When you create as an SEO strategy, specifically for an Fortune 100 website, there are more steps to consider than those listed included in an simple SEO list. The checklist below just covers the basics of the things you'll need to take into consideration.