purpose of advocacy. I have a friend who makes scented tea. It took half a year to develop a new product, and the internal evaluation of the taste is not bad. After the product was launched, Taobao and JD.com were immediately arranged, and then a round of information flow CPC advertising was launched, and SMD advertising was also launched. How can I say it, the effect is poor, there is no conversion, is the material produced unattractive? Or is the price of the product set too high? neither. As soon as I got the product, I could see where the problem was. When a new product comes out, everyone has no concept of this brand, and suddenly seeing the advertisement of the product,
how could there be a conversion. After careful inquiry, it was found that they had not done a very important job before the product was launched: the text message service promotion of the press release. The purpose of the press release is to pave the way and endorse the brand. Why do you want to promote soft articles? This requires the process of converting users into consumers. The process for a user to buy a product is like this, seeing an advertisement - searching for product information - comparing product information - inner game - -Pay for purchase -Cognition of the product after use -
Do you recommend it to others? Have you seen the two links of "search for product information" and "compare product information" in the middle? Nowadays, many people who do promotion always think that users will directly enter the payment and purchase link when they see an advertisement, such as McDonald's, Coca-Cola, and Huawei mobile phones, which is indeed such a link. That's because the promotion of soft articles was completed 800 years ago. If we didn't see it, we mistakenly thought that this link was unnecessary, and the result was a big mistake. When a user sees a brand for the first time, the next step must be to find information about the brand. Whether it is through Baidu or asking friends,