At this year's Traffic & Conversion Summit, Marcus Murphy, Head of Business Development and Partnerships at DigitalMarketer, explained why now is the time to get on the platform. LinkedIn's goal is to have 1 billion users. With just 600 million right now, perfecting your LinkedIn profile today means you're ahead of 40% of the crowd. But once you're there, you want to make sure you're active by starting conversations. And your profile is where that conversation starts. Good news. There's only one section of your profile that you can adjust to really optimize your conversations on the platform. Your LinkedIn summary is one of the most important parts of your profile. This is where you'll explain to people what you do, who you do it for, and why they want you to do it for them.
We'll show you how to do this and give you LinkedIn summary examples to help light the way. Here are 5 tips for perfecting your LinkedIn summary. Tip #1: Choose the keywords you want to be found for Many people don't know this, but your LinkedIn summary is searchable, which means it can (and SHOULD) be optimized for SEO. Just as keywords help website content rank on Google, the keywords you use in your profile will help you rank on LinkedIn. This means that if Phone Number List someone searches for the term “digital marketing” and you have optimized for that term, you can rank among the profiles displayed accordingly. ( RELATED: Check Out 6 Steps to Launching Your First LinkedIn Ads Campaign)To determine which keywords to use, look at other profiles of people in your role. What keywords are they using for your industry? What keywords does a recruiter look for when looking to fill the position you are hoping for?
Use these keywords in your summary AND as the name of your profile picture and banner. To make your keywords the name of your photos, edit the name of your photo before uploading it. Now your profile is the Mecca of these keywords. Tip #2: Write in a Narrative Format Your summary must be written in your voice. That means you don't say, "Marcus Murphy is the Head of Business Development and Partnerships at DigitalMarketer." Instead, you talk to visitors to your profile. We'll talk more about what you're going to talk to them about in tip #3, but here's a LinkedIn recap example of what we mean by narrative format.